Ignat. The story of one photo. 2013 -2015
What an amazing trip could happen with your data! Once being found in the streets of Berlin and brought to Minsk, the journey of a photo had started with new name «Ignat». People feel empathy towards a person on a photo. Huge amounts of contributors shared images of Ignat all over the world. Stickers, posters were produced regularly. Once he even appeared on state TV [thanks to a tricky editing crew]
— Who is that man on you laptop?
— Why do I see him everywhere?
— It’s Ignat.
— Who is Ignat?
— Ask no more.
Screenshot from state TV progamm.
Sticker production. New edition every season!
Street Posters and stencil posters [thank you Izium]
Special hashtag on instagram has appeared #ignatface
Special thanks to everyone who helped and contributed to making this fabulous project!