Ignat. The story of one photo. 2013 -2015

What an amazing trip could happen with your data! Once being found in the streets of Berlin and brought to Minsk, the journey of a photo had started with new name «Ignat». People feel empathy towards a person on a photo. Huge amounts of contributors shared images of Ignat all over the world. Stickers, posters were produced regularly. Once he even appeared on state TV [thanks to a tricky editing crew]








































— Who is that man on you laptop?
— Why do I see him everywhere?
— It’s Ignat.
— Who is Ignat?
— Ask no more.




























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Screenshot from state TV progamm.
Sticker production. New edition every season!



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Street Posters and stencil posters [thank you Izium]




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Special hashtag on instagram has appeared #ignatface













Special thanks to everyone who helped and contributed to making this fabulous project!

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︎  please have fun